Product Strategist who focuses on creating meaningful digital experiences that align user needs with business goals.
Combining human-centered design, research, and AI-assisted tools to turn complex challenges into clear, valuable products.
Combining human-centered design, research, and AI-assisted tools to turn complex challenges into clear, valuable products.
SPOT WHAT MATTERS
Problem Discovery
Framing opportunities through user research, business context, and product strategy.
DRIVE DECISIONS
Product Direction
Shaping concepts and products decisions that balance desirability, feasibility, and viability.
BUILD TO LAST
Scalable Systems
Designing solutions that extend beyond single features and support long-term product growth.
Experience
Projects
Developments
COMPANY
PROJECT
TYPE
CONTRIBUTION
Audi
Audi Select
0 ➞ 1 Product
Digital customer experience for short term mobility service
Audi
Audi Shared Fleet
0 ➞ 1 Product
Development of booking system for Audis B2B car sharing service.
Audi
Audi On Demand
0 ➞ 1 Product
ÖBB
HR Employee Services
0 ➞ 1 Product
ÖBB
B2C Ticket System
Product improvement
Accessibility Requirement for booking landscape.
Capgemini
E-Commerce Application
Blue label application
Development scaleable food ordering app.
Kuehne + Nagel
Customer Care Application
0 ➞ 1 Product
Kuehne + Nagel
Design System
Product Improvement
Scaling Design System to 15+ Projects company wide
Renfe
Accessibility Feature
Case Study
Accessibility Requirement for booking landscape.
Munich Re
Cyber Risk Portfolio
0 ➞ 1 Product (MVP)
Leading product ideation for cyber risk solution
Munich Re
Design System XDS
Product improvement
Munich Re
AI Risk Evaluation
Product Improvement
User Research on product acceptance and development direction
Munich Re
RE-Underwriting Process
0 ➞ 1 Product
Discovery and product design on rethinking underwriting process.
Munich Re
Contract Lifecycle Management
0 ➞ 1 Product (MVP)
Scaling CLM through Product Design & Research
Munich Re
Clause Library
0 ➞ 1 Product (MVP)
Concept Development and Handover of Knowledge Library
Research / Case Studies
TITLE
TITLE
Type
Abstract
ÖBB B2C Ticket System
Case Study Feature Pitch
B2C Ticket System
TBD
Renfe Accessibility Feature
Case Study UX Pitch
Accessibility Feature
TBD
Multi Agent UX-Team
Writing
Anthropic AI
Product Discovery AI
Writing
AI & Discovery
About
About
Product Strategist who brings strategy, systems thinking, and hands-on design together to create impactful digital products.
I‘m convinced that designing for what matters most to the user creates valuable customer experiences and innovation.
I believe in the success of being able to respond quickly to technology trends and customer needs with an agile team.
I‘m convinced that designing for what matters most to the user creates valuable customer experiences and innovation.
I believe in the success of being able to respond quickly to technology trends and customer needs with an agile team.
Background
UX Strategist with a strong foundation in business analysis and digital product design.
My background combines user-centered design, innovation management, and hands-on experience in complex, domain-driven environments.
I focus on creating meaningful digital products that balance user needs and business goals.
Holding a Bachelor degree in Media and Communication design and a Master’s degree in Digital Media Management.
My background combines user-centered design, innovation management, and hands-on experience in complex, domain-driven environments.
I focus on creating meaningful digital products that balance user needs and business goals.
Holding a Bachelor degree in Media and Communication design and a Master’s degree in Digital Media Management.
Experience
Designing and evolving web and mobile applications in cross-functional, agile teams across insurance, mobility, logistics, and e-commerce.
My work spans user research, concept development, early stage discovery and the creation of scalable design systems closely aligned with product roadmaps.
I translate research insights and business requirements into intuitive, shippable solutions through continuous testing and iteration.
My work spans user research, concept development, early stage discovery and the creation of scalable design systems closely aligned with product roadmaps.
I translate research insights and business requirements into intuitive, shippable solutions through continuous testing and iteration.
